Investment Approach


Lead Investor
August Capital prefers to act as a company's lead investor. In this leadership role we move swiftly on closing deals, help management evaluate and complete their next financing stages, and provide counsel on how to create the most effective board of director teams.

We work with companies at all stages—both early and later. Often entrepreneurs talk to us about a well-researched idea or a very new endeavor initially funded by seed investors. Other companies have established customer bases, revenues, and products but never have had professional investor financing.

What's the same about our investment relationships is that we typically are a company's first professional investor—building long-term, advisory relationships with the management team. As a major equity shareholder, management can feel comfortable calling us, at any time, for advice and counsel.

Next Financings
When it comes to potential next stage financings, we sit down and discuss with management their business strategies. Together, we clarify objectives for the next round of financing. Then, we determine what financing sources can provide the greatest market leverage.

When raising money, we also look forward to the next round of financing—projecting potential next stage investors' business evaluation criteria. At each stage, we want companies to have the right level of capital to accomplish substantial business milestones—and simultaneously maximize shareholder value.

Your Companies
So, while closely connected throughout all potential investment phases, we hold fast to one core tenant—companies run their businesses, not us.