General Partner

Eric Carlborg

Executive Assistant: Leila Parrott
 
General Partner

Eric Carlborg

Executive Assistant: Leila Parrott
 
General Partner

Eric Carlborg

Executive Assistant: Leila Parrott
 

Eric joined August Capital in 2010.

Eric has broad investing, transactional and operating experience in private and public growth companies.  Prior to joining August Capital, Eric was a partner at Continental Investors where he invested in e-commerce, software, and financial technology and service companies. Eric’s transactional experience includes several years of investment banking at Merrill Lynch & Co including serving as Co-Head of Technology Investment Banking. Eric also served as an Executive in Residence at Golden Gate Capital.  Eric’s operating experience includes serving as Chief Financial Officer for several public and private companies including Einstein Noah Bagel Corporation during the company’s initial public offering, Authorize.Net (acquired by Go2Net), and Provide Commerce (acquired by Liberty Media Interactive).

Eric received a BA in Economics from the University of Illinois and MBA from the University of Chicago.

Current August investments: Architizer, Avant, Fastly, HouseCall, Integral Ad Science, INRIX, Launch Kids (dba Rockets of Awesome), New Engen, PubMatic, SnagAJob,  STANCE, and Stitch Data.

Previous August investments: eBates (acquired by Rakuten), Mavenir (acquired by Mitel), RJMetrics (acquired by Magento Commerce, Pipeline is now Stitch Data), and Zulily (acquired by Liberty Media Interactive).

Other previous investments: Blue Nile (NasdaqGS: NILE), Bodybuilding.com (acquired by Liberty Media Interactive), CarHop, HighTower, Seaside National Bank, TradingScreen and Veritec.

 
 

Select Active Investments

Industry Sector: Software and Services

Headquartered: New York, NY

Lead Investment Professional: Eric Carlborg

Architizer: Software platform for connecting architects and building products manufacturers, enabling efficient product specification fulfillment for commercial development projects.

Industry Sector: eCommerce

Headquartered: Chicago, IL

Lead Investment Professional: Eric Carlborg/John Johnston

AvantCredit: Avant is a fast-growing marketplace lending platform that is lowering the costs and barriers of borrowing for consumers. Utilizing big data and machine-learning algorithms, the company offers a unique and highly customized approach to streamlined credit options.

Industry Sector: Data Communications

Headquartered: San Francisco, CA

Lead Investment Professional: David Hornik

Fastly: Fastly is redefining content delivery. Our mission is to help businesses operate in real time and increase their speed of innovation. With Fastly, you can manage traffic spikes and mitigate security threats all while improving the performance of your website and mobile application.

 

Industry Sector: eCommerce

Headquartered: San Diego, CA

Lead Investment Professional: Eric Carlborg

Housecall (Codefied): The HouseCall team came together after working for many years on contextual software for smartphones at world-leading wireless company Qualcomm. We are out to change the $500B+ home services industry by rethinking how things should work in a mobile-centric world.

Industry Sector: Software and Services

Headquartered: Kirkland, WA

Lead Investment Professional: John Johnston

INRIX: INRIX has the world’s largest driver network with more than 175 million real-time vehicles and devices from 100’s of distinct sources around the world to then analyze through our traffic intelligence platform. Our comprehensive approach allows you to provide your customers with unparalleled insight, setting your products and services apart from the competition.

Industry Sector: Software and Services

Headquartered: New York, NY

Lead Investment Professional: Eric Carlborg

Integral Ad Science: We are a global media valuation platform that enables digital buyers and sellers to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI. Through constant technological innovation, key partnerships, and strong client relationships, we’re driving the industry toward realizing the full potential of online advertising.

Industry Sector: eCommerce

Headquartered: New York, NY

Lead Investment Professional: Eric Carlborg

Launch Kids (dba Rockets of Awesome): We are reimagining how parents shop for kids. And it’s basically the future. No, we don’t use hoverboards, but we do use algorithms which are just as cool. Based on what your kids like and don’t like, we design and hand-pick high quality clothes and send them to you free of charge four times a year. If there’s something you don’t like, it’s okay! Tell us. There’s no such thing as TMI. The more feedback you give us, the more personalized your experience becomes. We’re here to make your life easier. And we mean it. That’s our idea of awesome.

Industry Sector: Software and Services

Headquartered: Seattle, WA

Lead Investment Professional: Eric Carlborg

New Engen: New Engen was started by Dave Atchison who was the 4th employee at Zulily and ran marketing at Zulily until earlier this year. New Engen is a technology enabled marketing company that is building a platform to massively expand advertising campaigns (millions of keywords at a time) for Google Adwords and manage those campaigns with real-time bidding and with very few dollars at risk. While the company is still at a very early stage, we know Dave well and believe that he is an extraordinary talent and are pleased to partner with him again. .

Industry Sector: Software and Services

Headquartered: Redwood City, CA

Lead Investment Professional: Eric Carlborg

PubMatic: PubMatic is the leading marketing automation software platform for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs.

Industry Sector: eCommerce

Headquartered: Richmond, VA

Lead Investment Professional: Eric Carlborg

snagajob.com: Since 2000, we’ve made it our mission to help hourly workers find jobs they love–and help hourly employers find the best people for their jobs. We continually develop innovative tools to help hourly workers and employers simplify their jobs and start living their dreams.  America’s largest hourly employment network for job seekers and employers. The #1 Source of Hourly Employment ®

Industry Sector: eCommerce

Headquartered: San Clemente, CA

Lead Investment Professional: Eric Carlborg

STANCE: Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance has ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group called the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different.

Industry Sector: Software and Services

Headquartered: Philadelphia, PA

Lead Investment Professional: Eric Carlborg

Stitch Data: Stitch evolved out of RJMetrics, a widely used business intelligence platform. Data consolidation was always central to the RJMetrics product, and the team repeatedly heard requests from customers looking for ETL as a standalone service. We listened. When RJMetrics was acquired by Magento in 2016, Stitch was launched as its own company.

Select Exited Investments

Industry Sector: eCommerce

Headquartered: San Francisco, CA

Lead Investment Professional: David Hornik

eBates (acquired by Rakuten): Ebates is the pioneer and leader of online Cash Back Shopping.

Industry Sector: Data Communications

Headquartered: Richardson, TX

Lead Investment Professional: Vivek Mehra

Mavenir (MVNR, acquired by MITL): Mavenir is a leading provider of software-based networking solutions that enable mobile service providers to deliver high-quality internet protocol (IP)-based voice, video, rich communications and enhanced messaging services to their subscribers globally. Our solutions deliver next-generation services such as Rich Communication Services (RCS), Voice over LTE (VoLTE) and Voice over Wi-Fi (VoWi-Fi) over existing 2G/3G networks and next-generation 4G LTE networks.

Industry Sector: Software and Services

Headquartered: Philadelphia, PA

Lead Investment Professional: Eric Carlborg

RJ Metrics (acquired by Magento Commerce, RJ Metrics Pipeline spun out into Stitch Data): In 2009 Robert Moore and Jake Stein founded RJMetrics. They thought every company, regardless of size, should be able to use their data to make better decisions. Today RJMetrics powers online businesses obsessed with growth. Clients include Formstack, Hootsuite, Choxi, and many more. With RJMetrics, any company can be a data-driven company.

Industry Sector: eCommerce

Headquartered: Seattle, WA

Lead Investment Professional: Eric Carlborg

zulily (ZU, acquired by Liberty Interactive): zulily is a fabulous new online store offering something special every day. Members can enjoy savings of up to 70% off retail prices; not to mention discover some exciting new brands and products. Only members can shop our sales, but membership is free and to sign up is instant and easy. zulily is a retailer obsessed with bringing moms special finds every day–all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home décor, toys, gifts and more.