General Partner

Howard Hartenbaum

Executive Assistant: Kirstin Welch​
 
General Partner

Howard Hartenbaum

Executive Assistant: Kirstin Welch​
 
General Partner

Howard Hartenbaum

Executive Assistant: Kirstin Welch​
 

Howard Hartenbaum joined August Capital in 2008. Prior to joining, he served as a General Partner at Draper Richards LP where he was the founding investor in Skype and a former member of the board of directors where his achievement resulted in his joining the Forbes Midas List of top venture capitalists.

Before entering the venture capital field, Howard was at Hughes Electronics, where he was responsible for supporting business development, marketing and sales of satellite, information security and automotive technologies developed by HRL Laboratories. He also worked in engineering positions in ergonomics and user experience at Honda Motor Company and manufacturing at Teledyne Relays. Howard has worked overseas for a total of ten years in Luxembourg and Japan.

Howard received a B.S. in Mechanical Engineering from M.I.T.

Current August investments: Beckon, Callisto Media, DITTO, DocSend, Eat Club, Gigwalk, OpenGarden, Reputation.com and Turo.

Other Previous investments: Skype (acquired by eBay), Photobucket (acquired by Fox Interactive Media), Bebo (acquired by AOL), PowerReviews (acquired by Bazaarvoice), DimDim (acquired by Salesforce.com) and Flurry (acquired by Yahoo!).

 
 

Current Investments

Industry Sector: Software and Services

Headquartered: San Mateo, CA

Lead Investment Professional: Howard Hartenbaum

Beckon: Beckon is performance management for marketing in all its modern complexity. Only Beckon brings together data management, planning, reporting and analytics in a simple, powerful, SaaS platform built by marketers, for marketers. It aggregates, normalizes, categorizes and analyzes all the data that matters to marketers and gives the world’s best brands rich dashboards for insight into what’s working best across it all.

Industry Sector: eCommerce

Headquartered: Berkely, CA

Lead Investment Professional: Howard Hartenbaum

Callisto Media: Callisto Media was founded in 2011 by veterans of the technology and digital media industries. Callisto utilizes proprietary algorithms to mine big data for topics of consumer interest and produces non-fiction titles which enable readers to lead healthier, more fulfilled lives. Callisto Media represents a new publishing paradigm: one which combines rich data analysis with deep publishing expertise. Callisto has worldwide distribution under its subsidiary Arcas Publishing and a family of imprints that includes Rockridge Press, Garamond Press, Salinas Press, Healdsburg Press, Althea Press, and others.

Industry Sector: eCommerce

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

Ditto: DITTO was founded to answer the biggest question people have when shopping online: Does it fit? DITTO makes buying glasses online fun and easy by giving you the best selection of designer glasses and using our patent-pending proprietary technology to let you create a DITTO, a video of your face we take from your webcam, to virtually try on glasses in 180 degree views and see which pair looks best on you. We let you compare styles side-by-side, send your DITTO to friends to get their opinion or ask our trained stylists for a personalized recommendation.

Industry Sector: Enterprise Services and Logistics

Headquartered: Palo Alto, CA

Lead Investment Professional: Howard Hartenbaum

EatClub: Introducing innovation to the online food delivery space is no small task, but in 2010 that is what EAT Club set out to do.

Today, EAT Club is the largest business-focused online lunch delivery company in the US. We currently serve the San Francisco Bay Area and Los Angeles. We collaborate with the best local restaurants to provide quality and affordable meals that are prepared fresh daily. We also prepare healthy and tasty food in EAT Club’s own kitchens.

We make it easy to find the perfect lunch because every meal is beautifully photographed and presented with a description, ratings and ingredients. We keep things interesting by providing a changing assortment of top rated dishes and adding new ones weekly. And we make lunch convenient by delivering to you on time and backing every order with amazing customer support.

EAT Club is based in Palo Alto, California. We have attracted a world class group of investors, including:

Industry Sector: Software and Services

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

Gigwalk: Gigwalk was founded in 2010 with the goal of reinventing work in a mobile world. Today, we make work better by developing mobile applications that transform and improve the nature of work and the relationship between employers and employees. We help businesses more efficiently manage distributed workforces to achieve better business outcomes and we give workers greater control and flexibility, so everyone can get work done.

Industry Sector: Data Communications

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

Open Garden: We’re dedicated to connecting the next 5 billion mobile devices with peer-to-peer connections. Many call us the pioneers of peer-to peer mesh networking. We created FireChat, the first off-the-grid messaging app to enable people to communicate even without any Internet or cellular connection.

Technology
Open Garden’s technology creates a software-based network, also known as a peer-to-peer wireless mesh network, among participating mobile devices using WiFi, Bluetooth LE, and other technologies. Open Garden’s innovations include: seamless device discovery and pairing, offline identity, a proprietary network protocol for addressing and routing messages off-the-grid, distributed algorithms for managing mesh networks, advanced traffic management (multi-hop, store and forward), and battery use reduction.

FireChat
FireChat is the messaging app that works when and where others cannot. Winner of a 2015 SXSW Innovation award, FireChat uses peer-to-peer mesh networking technology to connect people and mobile devices even when no Internet connection or mobile data service is available.

FireChat has been among the top 10 social networking applications in 124 countries. From Burning Man to Taiwan, HongKong, Delhi, Moscow, Manila, Paris, Srinagar, Kuala Lumpur and Austin, pro-democracy protesters, disaster relief organizations, leaders and artists are choosing FireChat to stay connected to their fans, friends and communities.

Firechat has been featured on CNN, CNBC, the BBC, the Financial Times, the Economist, the Wall Street Journal, and almost any major news outlet or TV network you can think of.

Industry Sector: Software and Services

Headquartered: Redwood City, CA

Lead Investment Professional: Howard Hartenbaum

Reputation.com: We believe individuals and businesses have the right to control how they look online. That’s why we’re here.

Based in California’s Silicon Valley with additional offices in Arizona, the UK, and India, Reputation.com is the world’s leading provider of online reputation products and services. We have millions of users from more than 100 countries around the world, and we’ve been featured in over 400 leading publications globally, including the New York Times, the Wall Street Journal, and Economist. We’re also funded by the same top-tier venture capital firms that backed Skype, Intuit, Symantec, and Seagate.

To support our work, we’ve assembled a world-class team of engineers, researchers, and an award-winning customer service staff. Our patented technology helps you understand your online reputation and gives you the tools to monitor, manage, and secure your information on the Internet.

We believe that controlling your online reputation and private data is key to success in our digital world. Let us help you take control.

Industry Sector: eCommerce

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

Turo (RelayRides): It’s taken six years, hundreds of thousands of trips, and millions of miles to arrive here at Turo. Our marketplace has blossomed into something truly extraordinary — a vibrant community of car owners and travelers who inspire and fuel us every day.

Past Investments

Industry Sector: Software and Services

Headquartered: Palo Alto, CA

Lead Investment Professional: Howard Hartenbaum/David Marquardt

Bubbli (Aria Glassworks) (Acquired by DropBox): Terrence invented the first seamless digital spherical photo in 1991, three years before the release of QTVR. In 2009, Ben created Yelp Monocle, the first Augmented Reality (AR) app to launch on the US App Store. After meeting at Stanford, Terrence proposed combining AR with spherical photographs to create an immersive ‘bubble’ viewer on the soon to be launched iPad. Propelled by the reception of their initial demos, they founded Bubbli to design and build the technology to make bubbles ubiquitous. Terrence and Ben made the first public presentation of bubbles at TED in early 2011.

Industry Sector: eCommerce

Headquartered: Arlington, VA

Lead Investment Professional: Howard Hartenbaum

Livemocha (acquired by Rosetta Stone): Livemocha is committed to creating a world in which every human being is fluent in multiple languages. As the world’s largest online language learning community, Livemocha fuses traditional learning methods with online practice and interaction with native language speakers from around the world. Livemocha delivers an unparalleled learning experience that promises conversational fluency. Since launching in 2007, the Livemocha community has grown to over 16 million members from over 195 countries, highlighting the international demand for an engaging and collaborative approach to language learning.

Industry Sector: eCommerce

Headquartered: Mountain View, CA

Lead Investment Professional: Howard Hartenbaum

Luminate (acquired by Yahoo!): Luminate, Inc. is the leading image advertising and related content network, serving more than 180 million users and over 6 billion image views each month. Founded in 2008 by technologists from Netscape and LiveOps, Luminate’s platform combines computer vision, machine learning, and crowdsourcing technology to deliver the optimal Visually Targeted ads and content to images.

Industry Sector: eCommerce

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

Memolane (acquired by HP): Memolane is your digital memory – your tool to rediscover your social life on the Internet. Memolane is a digital platform collecting and connecting your thoughts, pictures, messages and music yesterday, today and tomorrow.

Industry Sector: eCommerce

Headquartered: San Francisco, CA

Lead Investment Professional: Howard Hartenbaum

OrderAhead (Kinetic Farm) (acquired by Square): At OrderAhead, we are rethinking the way the world shops. We believe in empowering customers and business owners through the power of high-quality software. We believe in crafting a meaningful product.

Industry Sector: eCommerce

Headquartered: Mountain View, CA

Lead Investment Professional: Howard Hartenbaum

Swoopo (closed): Swoopo is an online auction site with an alternative bidding system. – See more at: http://www.crunchbase.com/organization/swoopo#sthash.COkrEYIH.dpuf

Eric Carlborg
David Hornik